For most entrepreneurs, landing one’s product in a big-box retailer is the ultimate goal. Erin Borges, an inventor and mom from Monterey Calif., did just that […]
Late one night in 2010, at a drinking hole in his Michigan hometown, Lansing, David Fedewa remembers, he was staring at the bartender filling up pitchers […]
I only spent a few years attempting to license my ideas for toys, but the takeaway was clear: This is one incredibly competitive industry! Toy companies […]
Most inventors, entrepreneurs, product developers — everyday people with ideas — are fearful and intimidated. They’re wary of approaching companies that manufacture similar products with their […]
The Internet is fundamentally changing how innovative products are brought to market. It’s giving them a lifeline, really, be it through crowdfunding, new launch platforms like […]
Infomercials have introduced consumers to some of the most memorable products in recent years. When products advertised late at night and into the early morning hit […]
When first-time inventors Jane Och and Sharon Prince came up with a way of storing guacamole that would prevent it from ever turning brown, they never […]
When it comes to intellectual property strategy, there are simply no absolutes. The more you embrace that, the better. So many of the product developers and […]
Because I strongly believe in the importance of testing the market, I’m a big proponent of provisional patent applications. Obtaining a non-provisional patent can easily cost […]