February 5, 2018

How One Toy Company Gets Open Innovation Right

Every year around this time, I get a little nostalgic for Toy Fair. My first real job at age 27 was at the toy startup, Worlds of Wonder. On […]
February 6, 2018

This Company Wants to Hear About Your Toy Idea!

I only spent a few years attempting to license my ideas for toys, but the takeaway was clear: This is one incredibly competitive industry! Toy companies […]
February 6, 2018

The Pet Industry is a Growing Hub for Open Innovation

It is an incredible time to be a product developer. Like solving problems? Enjoy being creative? Today, you do not have to start a business to […]
February 6, 2018

Why Mattel Is Shifting towards Open Innovation

Calling all product developers, designers, engineers, inventors, artists, makers, tinkerers, and DIY enthusiasts! I have great news for you. The toy company Mattel is now accepting […]
February 6, 2018

There Is A Home for Your Product Ideas!

Most inventors, entrepreneurs, product developers — everyday people with ideas — are fearful and intimidated. They’re wary of approaching companies that manufacture similar products with their […]
February 6, 2018

Turn Your Product’s Weaknesses Into Strengths through Creative Marketing!

The Internet is fundamentally changing how innovative products are brought to market. It’s giving them a lifeline, really, be it through crowdfunding, new launch platforms like […]
February 6, 2018

OXO Is Changing The Landscape of Open Innovation

Does open innovation really work? Yes. Just look at OXO. The housewares company founded by Sam Farber in 1990 is thriving, with more than 1,000 products […]
February 6, 2018

What It Takes to Sell Your Product “As Seen On TV”

Infomercials have introduced consumers to some of the most memorable products in recent years. When products advertised late at night and into the early morning hit […]