Why Your “WHY” is So Important

So you think you’ve got everything just right for your business or product launch.  But do you have your “Why” right?  Don discusses this very important element in successful products and startups, and why it should be in the center of everything you do.
Way too many inventors, entrepreneurs and startups end up failing from people who just let themselves burnout.  Don talks about some simple steps you can do to avoid ending up burning out so you can “live to fight another day” to reach your finish line.
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