The Crucial Difference Between Raising Money and Making It

How would you feel if you raised a lot of money for your product or business?  Don points out the crucial difference between raising money and making it, and how to not get the two so easily confused.
“If you build it they will come” only works in bad Kevin Costner movies.  Don shares the principles of how to make people aware that you, your product or business exist, and why getting your optics right is so important when you launch.
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