One of the first things successful inventors and entrepreneurs do is put their idea to paper, writing it down.  Don talks through why writing 500 words about your idea is so important to get started on your road to actual traction with your progress.
When presenting your product or startup, do you have a WOW moment?  If you don’t it all might fall flat.  Don talks about what it is, why you need it and how to have the best compelling WOW moment.
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