IAA Open Door Meeting: Wednesday, February 6th, 2019
Reference USA: A Powerful Database That Every Inventor Should Use
THE INVENTORS ASSOCIATION OF ARIZONA
A POWERFUL DATABASE
FOR MARKET RESEARCH
IDENTIFYING POTENTIAL LICENSEES
Sales Director, Infogroup
Market research is one of the most essential steps in the product development process for inventors. Yet, it’s also the step most commonly skipped or moved through too quickly. If you shortchange your research, you may be missing out on information that is critical to your product’s success, as well as falling short in accurately defining your target market.
Inventors also need to do an extensive amount of research when identifying potential licensees for their product. A common mistake they make is not casting a wide enough net when searching for licensees. Finding a licensee for your product is a numbers game. The wider you cast your net, the more chances for success you will have.
What if you had one powerful research tool at your fingertips to identify and refine your target markets as well as identify potential licensees? What if you could also identify the key people to contact within potential licensee companies? What if you had one tool that could do all this plus identify demographics, psychographics as well as research consumer demand?
Reference USA is a powerful tool that all inventors should use throughout the journey of bringing a product to market, whether the plan is to license the product or do your own manufacturing and marketing. February’s keynote speaker, Kam Draper, will introduce Reference USA to our group and focus on how inventors can use the strength and breadth of this incredible database to pave the path to success.
About the Speaker
Sales Director, Infogroup
Kam Draper is an accomplished Sales Director with Infogroup and has over 15 years of experience in business to business sales, specializing in territory management and new business development. He has vast experience in strategic selling, daily sales operations, database licensing, strategic marketing plans, contract negotiation, and high-impact presentations with proven growth expectation and client retention. Kam is responsible for managing a multi-million dollar book of business and generating new business through trusted relationships and networking skills.
Infogroup is an industry leader in business and consumer information. It is a big data, analytics and marketing services provider that delivers best in class, data driven, customer-centric technology solutions.