Have you been wondering what all the hype of TikTok is about and whether you should get started on this viral platform? Join us for the “Tiktok for Marketers” webinar hosted by Alexa Westerfield of Swell Creative Media. Alexa will share what all the TikTok hype is about, how it is transforming consumer behavior, and the opportunities toy brands have for discovery and community building. Toy industry professionals who are looking to level up their video efforts and connect with their consumers in an authentic way will find this webinar helpful in planning their 2021 marketing strategy.

Key Takeaways:

• An understanding of the nature of the app and why it’s gaining attention
• Benchmark toy brands/examples to keep an eye out for
• The basics to getting started on TikTok
• How to create a simple strategy that’s the right fit for your business

DATE: Tuesday, February 23, 2021

TIME: 1:00 – 2:00 PM EST
MEMBERS:  This Webinar is free for WIT members. Click Members Register Here below.

NON-MEMBERS:  The non-member fee for this Webinar is $29. Click Non-Members Register Here below, or click here to join WIT and enjoy this webinar free of charge.

Kenny has over 20 years of experience illustrating for advertising, consumer packaging, and toy & game companies such as Hasbro, Mattel, Spin Master and Lego. He uses his expertise in the attention-getting visual language of toys, consumer product packaging and advertising to design lively, eye-catching sell sheets and fun concept illustrations of your idea – make a big impression!

Anne’s “Made in America” product, the Wallabox, is a simple yet clever wall mountable cell phone holder. During this informal presentation, Ms Brewer will review how she started – with an idea in a porta-potty at a concert in 2014, and then pursued a patent, several trademarks and USA production, and Wallabox is now available from retailers, such as Amazon.

Have an idea but don’t know where to start and have a lot of questions? Visit our Inventing FAQs to help you get started with some education!