What “One Thing” Will Make or Break Your Product or Business?

People often ask what “one thing” can they do that will make or break their product or business.  Don reveals the truth about how one thing isn’t really “one thing”, and what to focus on to truly define your success vs failure.
You can have a really great idea for a product or business, but if you can’t convey or “pitch” the idea, no one will ever really hear you.  Don shares some important ways you can get your message across in order to get people on board with your idea.
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