Using the Right Code Words for Your Product or Business

Using the wrong words with potential customers or suppliers can spell disaster when trying to make the right first impression.  Don reveals 5 “code words” you can use to help communicate your message to get the right results.
How do professionals like Ron Popeil, James Dyson and others really prototype their ideas? Don tells the story of the “world’s oldest fabric”, and what it can teach us about prototyping your idea to realistically turn it into a real product or business.
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