Jim is the founder and President of DeBetta Enterprises and WeKnowInventing. These companies specialize in coaching and consulting for inventors and consumer products start-up companies. His firm assists clients with product development, negotiating licensing deals, and raising money for new companies. They also specialize in finding factories to produce products, creating pricing strategies, marketing and public relations, and selling products to major retailers such as Target, Wal-Mart, Best Buy, Costco, Bed, Bath & Beyond, Michaels, Walgreens, Macy’s, QVC, and many others.