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THE INVENTORS ASSOCIATION
OF ARIZONA
presents
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The Benefits Of Public Relations
To Increase Inventor Brand Awareness
Keynote Speaker
ANDREA PASS
Wednesday, May 6, 2020
7pm – 9pm
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Good ideas are useless if you do not sell them. Getting media exposure for your ideas is the best way to raise capital, find suitable partners, and in general to profit from your invention. This is true rather the inventor wants to license their invention or they want to launch their own company to make and sell the invention.
Our Keynote Speaker, Andrea Pass, will discuss:
- What is public relations
- How does public relations differ from advertising
- When is the best time for an inventor to begin public relations outreach
- What is the right/wrong way to do publicity
- Why public relations should be part of an inventor’s overall marketing plan
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ABOUT THE SPEAKER
Andrea Pass is a 30+ year veteran in public relations and has expertise in national, regional and local medica relations outreach for clients in such categories as consumer products, lifestyle, B2B, education,authors, non-profits and more. Her strength in relationships coupled with her knowledge of the ever-growing medica base results in securing top tier, targeted media placements to increase brand awareness.
She has represented clients including 4Ocean, Cabinet Caddy/GoHang It, Peel Away Labs, My Pillow, Blackstone Products Outdoor Griddles, Ronco, Top Dog Direct, Wolgang Puck Pressure Oven, Wolfgang Puck Cooking
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Show, Migraine Hat, Tiny Love Developmental Baby Toys, Venus Fashions, and a wide range of entrepreneurial ventures. Prior to launching her own business, Pass served as Vice President, Media Relations for Marketing Maven. She was also Vice President at a number of New York-area public relations firms where she developed and implemented B2C and B2B campaigns for clients in the categories of “As Seen on TV,” parenting, education, authors, food, kitchenware, health, fashion and non-profit, among many others.
Andrea Pass was named a Leading Women Entrepreneur Top 25 Brand Builder for 2018 and was previously named a Direct Response Marketing Association (DRMA) Member of the Year Finalist. She serves on the Board of Directors of the non-profit United Inventors Association, is Chair of the Workshop Council of The Performance-Driven Marketing Institute and the Membership Coordinator of the Northeast Region of the New Jersey Association of Women Business Owners (NJAWBO). She has served on the Membership Committee of the Electronic Retailing Association (ERA). An active volunteer, Pass holds a B.A. in Communications from Glassboro State College.
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In observance of the current social distancing guidelines, this meeting will be held via live stream video conferencing.
Details for how to join in to this video conference will be sent soon!
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