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Since it was first published almost a decade ago, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
It’s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). …
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