The IGA Resource page is free and full of information about the process of bringing a product to market for inventors and entrepreneurs.
This information is provided as a courtesy and does not imply endorsement, recommendation and or approval of any company or organization. Please note we are not patent attorneys and we are not giving legal advice.
We will try to keep this information as current as possible. If you have any suggestions, find a bad/outdated/incorrect link or need help you can send us an email [email protected]
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for YouUnleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
“This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
Inventors Groups of America does not endorse or approve any company or service provider in this database. These companies/service providers are supplied to help you further your invention in the marketplace. Please check out any company thoroughly before working or engaging with them.