The IGA Resource page is free and full of information about the process of bringing a product to market for inventors and entrepreneurs.

This information is provided as a courtesy and does not imply endorsement, recommendation and or approval of any company or organization. Please note we are not patent attorneys and we are not giving legal advice.

We will try to keep this information as current as possible. If you have any suggestions, find a bad/outdated/incorrect link or need help you can send us an email [email protected]


https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X/ref=pd_bxgy_14_img_3?_encoding=UTF8&pd_rd_i=006227306X&pd_rd_r=VTG2KHXY4F38QGNNWB0K&pd_rd_w=sKUJS&pd_rd_wg=t68iZ&psc=1&refRID=VTG2KHXY4F38QGNNWB0K

Biography

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Inventors Groups of America does not endorse or approve any company or service provider in this database. These companies/service providers are supplied to help you further your invention in the marketplace. Please check out any company thoroughly before working or engaging with them.