In this Part 2 series of Marketing Your Invention, we’ll continue our discussion on Marketing Essentials that we started during the February 2018 meeting. Now, we’ll take a deeper dive on the importance of promoting your product’s benefits instead of rattling off all the features it has, and why that will create stronger relevance for your customer and stimulate greater opportunity for sales. Next, we will work through powerful positioning statements about your idea that becomes the cornerstone of your “elevator pitch” and future presentations. this session will be interactive and full of group discussion. We’ll also do a quick review of the key highlights from Part 1, so be sure to bring any questions you may still have.
During this workshop, you will take away actionable tips to masterfully think and shape your marketing plans:
- Review of Marketing Essentials from Part 1 – Knowing your target audience, the 4P’s, using Relevance, Differentiation, and Motivation as filters for your presentations and communication plans
- Part 2: Why focusing on Benefits rather than features will be more motivating for your customer to purchase
- Honing in on a USP (Unique Selling Proposition) – the one main thing
- How Positioning Statements that “punch” will set your idea apart from the competition
- What are the building blocks of impactful positioning statements, and how to create them
- Coming up with that breakthrough Tagline
- Crafting that perfect “Elevator Pitch” that says it all
