IAA Open Door Meeting, Wednesday, February 5th, 2020
Words Matter! How To Craft An Attention Worthy Product Presentation
THE INVENTORS ASSOCIATION OF ARIZONA
ATTENTION WORTHY PRESENTATIONS
How To Become An Effective Communicator
The 30 Second Commercial Coach
We think faster than we speak.
Why is this important for inventors to understand?
As an inventor, your goal is to see your product on store shelves or in some way being used by your target market, right? So, at some point in the inventing journey, you will need to present the idea or product to investors, to potential licensees or to your target consumer. Since we think at least three to four times faster than we speak, a listener may be several steps ahead of what is coming out of your mouth. Whether you are crafting a 15 second elevator pitch or preparing a full presentation to a potential licensee, your choice of words must be impactful and attention worthy. Words matter! Knowing what to say, how to say it, when to say it, and when to refrain from words altogether are key communication components. A well crafted presentation, long or short, will position your message with clarity, authority, polish and that dash of defining pizzazz.
ABOUT THE SPEAKER
Our speaker for the February Open Door Meeting is Rick Allen. Rick as been a public speaker for nearly 50 years. He has built a successful legal service and business consulting agency through professional networking over the last 10 years of his career. Business owners and entrepreneurs hire Rick to help them craft, clarify and tell their story with passion and gather their tribe around a few, well-articulated and action-inspiring words. Rick publishes content about speaking skills under the brand 30 Second Commercial Coach on Instagram, Youtube and Facebook. We are looking forward to a fun, informative and interactive workshop!
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