IAA Open Door Meeting: February 7, 2018 Correction

Marketing Essentials:
Progress Your Idea So It Seizes Sales!
Jonathan Cotter, MBA
Sr. Vice President, Marketing & Communications
Greater Phoenix Economic Council
You know you have a great idea, and your friends and family have reassured you that it is. You want this to be “the big one”. Are there thousands of people out there that really want, and even “need” your idea? Now is the time to identify and present your idea to people that don’t know you. It’s the real test…. your idea needs to be able to stand on it’s own.
During this workshop, you will take away actionable tips to masterfully think and shape your marketing plans:
  • Prepare your idea using marketing best-practices of the 4P’s (Product, Pricing, Promotion, and Place/Distribution)
  • Discover how to identify the right “target” audience that wants your product
  • Learn to capture attention by understanding their needs and being relevant
  • Recognize that your audience has choices, and it is critical to differentiate your idea from competition
  • Motivate your audience to “buy” through focusing on benefits rather than features and facts
  • Understand the keys to successful communication: The RightStory, Told in the Right Way, Delivered at a time and in a way that your audience will get it.
  • Capture all this into a clear marketing plan that you can explain to your team and investors that will drive success!
About The Keynote Speaker
Jonathan Cotter, MBA
Sr. Vice President, Marketing & Communications
Greater Phoenix Economic Council
As Senior Vice President of Marketing and Communications, Jonathan oversees strategic marketing planning and program implementation that enhances the visibility and image of the Greater Phoenix region and GPEC on a local, national and international level.
Prior to joining GPEC, Jonathan’s career spans almost 30 years of corporate and entrepreneurial ventures. He is a best-practice consumer marketer, having worked with global organizations including Unilever and General Mills/Pillsbury. Jonathan has led marketing and sales teams for such loved brands as the Pillsbury Doughboy, Breyer’s ice cream, Dial soap, and others. He has walked in your shoes as an Entrepreneur, and shared his experiences and expertise as a College Professor & Keynote Speaker. Described as a “marketing guru,” he helps clients unlock excellence by strengthening their thinking, focus, and teams to amplify effectiveness.
Greater Phoenix Economic Counsel
2 N. Central Ave, Ste 2500
Phoenix, AZ 85004
O: 602-262-8600 C: 480-231-6810
LOCATION: Center for Entrepreneurial Innovation  
         Gateway Community College
           275 N Gateway Drive (38th St & Van Buren)
           Phoenix, AZ 85034  
DATE: Wednesday, February 7, 2018
TIME: 7pm to 9pm
    Door Fee: $20 for non-members   
We’ll See
You At The Meeting!