Many inventors want to license their products to existing companies as an efficient way to get established in the market while lowering personal risk. When considering this path, it is important to get as much information and different viewpoints as you can. While many of the basics of licensing are the same, advice on how you go about the process can vary. It is important to get as much information from the licensing experts as possible. The IAA has devoted the last two months of 2020 to interviewing the top two experts in the world in licensing inventions. If you attended our November Keynote Speaker session, be sure to join in on this December session as you will learn new information and perhaps a different perspective on the path to licensing. All information is helpful as you navigate this path!
Warren Tuttle has for many years overseen the Open Innovation product programs for several industry leading companies including Lifetime Brands in the housewares and table top arenas (Farberware, Kitchen Aid and 40 other brands), Techtronics Industries Power Tool Group in the power tool and hardware industries (Ryobi, Rigid, Hart Tools and other brands) and Merchant Media in the Direct Response Television category (Smart Spin, True Touch and many other brands). He was also the person behind the launch of several highly successful consumer products including MISTO, The Gourmet Olive Oil Sprayer and the SmartSpin Storage Container System.
Warren personally interacts with many thousands of inventors every year and has initiated well over 100 new consumer product licensing agreements that have collectively generated over a billion dollars in retail sales. Warren is also a well-known advocate for inventor rights. He serves as the President of the United Inventors Association Board of Directors, a national 501c3 non-profit with high ethical standards that helps inventors through education, advocacy and the sponsorship of inventor booth pavilions at several industry trade shows, most notably the National Hardware Show.
Warren is also a member of the National Pro Bono Patent Commission and the United States Patent and Trademark Office National Council for Expanding American Innovation. Warren’s new book, Inventor Confidential: The Honest Guide to Profitable Innovation, is published by Harper Collins an available for pre-order on Amazon for March 2021 release. He lives with his wife Lynn in Southern Connecticut and has three wonderful daughters, all well-educated and working. He enjoys skiing, motorcycling, golf and travel. Please visit Warren’s website www.tuttleinnovation.com or email him at firstname.lastname@example.org for more information.
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