How to Keep Your Product or Business Low Risk

Is your idea for a product or a business “low-risk”?  Don talks about things you can do that can you can keep from spending too much money in the wrong places before you find out whether or not it’s going to pay-off.
What is it that makes “Elite Performers” so successful?  Is it something that anyone can acquire?  Don explains why some people can be more successful than others, and how you can possess this not-so-secret ingredient for yourself.
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