“If you build it they will come” only works in bad Kevin Costner movies. Don shares the principles of how to make people aware that you, your product or business exist, and why getting your optics right is so important when you launch.
What’s the real difference between a product and a business? If you think you know, you may be surprised as Don reveals the distinction between building just a “gadget” and the right business vehicle that surrounds it.
