How to Get Big Investors, Buyers or Licensees Interested in You or Your Product

How do you get big investors, buyers or licensees interested in you, your product or startup?  Don shares insights on what makes people really sit up and notice you, and why it’s an important strategy.
When you have a great idea for an invention, what’s the first thing you should do?  Don reveals that maybe rushing to the patent office is not a good idea for taking your first step, and why.
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