How Someone Re-Invented Jeans When They Were Already a Thing

Jeans are considered one of the most common pieces of clothing on earth, but where’d they come from? (Hint: An Invention!).  Don tells the story of the inventor of modern jeans, and why his strategy is important for inventors & entrepreneurs today.
How do you get big investors, buyers or licensees interested in you, your product or startup?  Don shares insights on what makes people really sit up and notice you, and why it’s an important strategy.
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