How Important Is a Trademark for Your Product or Business?

Don talks about how a trademark can be important, who you should listen to when making decisions about your invention, and more…

Just how important is a trademark for your product or business?  Don talks about why this often overlooked IP protection tool can be important as you build product’s identity in the marketplace.
When making important decisions for your product or business, who should you be listening to?  Don unpacks just who the types of people you should listen to are, who are not, and why it’s important.
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