Evergreen Property
A property with a licensing program in place for several years, producing royalties regardless of the state of the market. Examples of evergreen properties are Star Wars, Sesame Street, etc.
« Back to Glossary IndexA property with a licensing program in place for several years, producing royalties regardless of the state of the market. Examples of evergreen properties are Star Wars, Sesame Street, etc.
« Back to Glossary Index