How do you get your product on QVC and HSN, the home shopping channels? What about major retailers like Home Depot?

Find out during IGA’s April Inventors Online meeting — our special guest is none other than Michael Van Horst, the inventor of Hang Hero. Mike is very skilled at marketing his product, including the art of demo, and recently relicensed it. Join us to find out how he did it!

Ever struggled to hang wall art? You need Hang Hero. It makes hanging fast, easy, and accurate the first time, with no tools required.

One obstacle that Mike overcame to commercialize this invention is that consumers have to be shown how to use it. Put it another way, it requires education. People don’t automatically “get” how Hang Hero works when looking at it on the shelf.

This is one reason why Mike has become very talented at demonstrating his product — the demo makes all the difference and gets people to buy! Once consumers understand how Hang Hero works, they want it.

Knowing how to demo your product correctly is a skill every product developer should learn. You may be asked to demo your product at a trade show, for example, or on a video call with a potential licensee. Mike has demoed his product countless times, including on-air with QVC, at trade shows, and now at retailers.

Learn how to help your licensee sell more product, including the art of the demo, and the exact steps Mike took to get his product into the big leagues on Wednesday April 24th 4-5pm Pacific with Inventors Groups of America, plus your hosts, cofounders Stephen Key and Andrew Krauss.

Then, stick around for the After Party!

About Michael Van Horst

Inventor-Hang Hero/Push and Hang-QVC-HSN-On Air Guest Host-Motivator-Mentor-Product Developer-Fortune 500 President’s Award Winner-Speaker-inventRight-IGA Alumni-Children’s book Author

Check out the Hang Hero: https://www.hanghero.com/